Case Study
Trafalgar Homes
About The Client
Trafalgar Homes has been making houses in the valley for over 20 years. Their number one goal is to make affordable and beautiful homes. From the moment their clients choose their home design, they know exactly what will be required in skills, building materials, and timeline to complete the home.
Industry
Real Estate/ Architecture
Timeline
2023-Present
Services
Web Design | SEO | Marketing | CRO
/ problem /
Losing the Lead
Trafalgar Homes had no reliable way to capture or follow up with potential buyers online. When our partnership began, visitors could browse the website, but there was no system in place to generate or nurture leads. To solve this, we developed a custom ecommerce experience featuring downloadable digital floor plans. By offering free floor plans, Trafalgar Homes was able to consistently capture qualified leads and build an automated follow-up pipeline for future home buyers.
/ Solution /
Lead Development & Marketing Strategy
A
Website Redesign
Trafalgar Homes needed a system that could consistently generate and capture qualified leads. We recreated their website around a custom ecommerce lead magnet strategy, offering downloadable digital floor plans in exchange for user information. In the first year after launch, the new website generated 1,413 new leads, with over 800 coming directly from British Columbia - their core target market.
B
SEO Rebuild
After auditing the site and search visibility, we rebuilt the SEO foundation from the ground up. This included technical optimization, local SEO improvements, and content restructuring designed to increase visibility for high-intent searches related to custom homes and floor plans in BC.
C
Tracking & Analytics
We implemented advanced tracking and analytics across the website and lead funnel, allowing the Trafalgar Homes team to clearly understand where leads were coming from, which floor plans were performing best, and how users interacted with the site. This created a reliable foundation for long-term marketing decisions and growth.
D
Marketing Strategy
With the new lead-generation system in place, we developed a scalable digital marketing strategy focused on driving qualified traffic to the downloadable floor plans. Through ongoing optimization of advertising campaigns and user funnels, Trafalgar Homes was able to turn website traffic into measurable business opportunities while building a long-term pipeline of future home buyers.
/ results /
The Numbers Don't Lie
Product downloads over the first year with Stoney Hill Marketing
Over 12k human site visitors in the first year
1.4K Orders
12.6K Visitors
1.4K
Rich leads generated in the first year
Over 1.2K from Canada
12.6K
User sessions in the first year
Not bots - real humans